In 2009, Men’s Health spun off Children’s Health, a special issue that was part of a Rodale publishing idea to work with President and First Lady Obama to point out support for the Patient Protection and Affordable Care Act. The magazine revealed how-to stories about fitness and nutrition for youngsters.
In July 2008, Men’s Health grew to become the primary to “create the first fully interactive advertising magazine in America,” where readers could take an image of an ad, and a promotional “bounce-again” was sent to their telephone. For its twentieth anniversary concern in November 2008, Men’s Health included an interview and picture shoot with president-elect Barack Obama. In 2010, Obama was once more featured about health care and his plans.
The magazine’s first application, “Men’s Health Workouts”, was in the top 10 in the Health and Fitness category. In September 2009, the column “Ask Jimmy the Bartender” was was an iPhone and iPad software, which was downloaded 50,000 instances in its first month. In 2010, Men’s Health grew to become one of the first client magazines to enter the iPad market. In 2008, the magazine partnered with Google to make back points available.
In March 2008, Women’s Health finished #1 on Adweek’s “10 beneath 50” Hot List. Editor-in-chief Matt Bean led the magazine in growing over forty mobile apps for the iPhone, Android, and BlackBerry. “Eat This, Not That! The Game” gained an American Society of Magazine Editors award for Best Interactive Tool and was downloaded 500,000 instances in two weeks.
The test-problem team was headed by Bill Stump, a former Men’s Health editor who was then the pinnacle of Rodale Inc.’s New Product Development department, and included former director of new product improvement Andréa Mallard. In January 2009, Michele Promaulayko was named editor-in-chief of Women’s Health.
Circulation increased 30 percent, advert pages by eighty percent from seven-hundred to 1150. In 2001 the title was persistently selling 400,000 copies at newsstands and circulation was 1.6 million. A no gimmicks magazine, Experience Life shares tips on healthy consuming, the way to transfer, detox and heal your body.